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One Twitter user wrote: “Firstly, how much are you donating to LGBT rights or groups (using pride)? Secondly, how much are you donating to Holocaust charities (using the pink triangle)? Also, the pink triangle has already been reclaimed.” Others criticised the brand for not donating any of the proceeds of the Pride collection to LGBT charities, with many people stating that Nike should make donations to ACT UP in addition to referencing them in the releases. “‘Originally sued to identify LGBTQ individuals during WWII…’ Um, that would be the Holocaust, not simply WWII.” One wrote: “Debatable on if Nike should use the pink triangle for commercial purposes, but if they are, they could at least be a little more accurate in describing history. On Twitter, some people highlighted that Nike had not explicitly mentioned the use of the symbol and its role in the Holocaust, which has been criticised as ‘inaccurate.’ / Twitter) The use of the symbol has received mixed reviews and criticism. Nike continued, stating: “originally used to identify LGBTQ individuals during WWII, the triangle was reclaimed in the 1970s by pro-gay activists and was later adopted by the AIDS Coalition to Unleash Power (ACT UP) in their memorable 1980s-era ‘Silence=Death’ campaign.” In a release, Nike described the pink triangle as “a shape that has a complex past in LGBTQ culture.” The collection was announced on Twitter with the caption: “reclaiming the past to empower the future.” (Nike) Most notably, several of the shoes feature a pink triangle which was famously used to mark gay men in the Holocaust.